The phrase "brand popularity" is correct and commonly used in written English.
It refers to the level of awareness and recognition that a particular brand has among consumers. Example: The company's brand popularity has greatly increased since their new advertising campaign was launched.
The results show that young Chinese customer's smartphone repurchase intention is mainly determined by mianzi, perceived quality, brand popularity, and design appeal.
A preliminary qualitative study based on 30 face-to-face interviews has led to the development of a new conceptual framework including aesthetic (design appeal), functional (perceived quality), brand value (brand popularity), social (subjective norm) and cultural influences (mianzi).
Social media technology provider Infegy has been reporting on overall brand popularity.
"Those include things like brand popularity and cultural relevance at a moment in time.
With perspective and strategic foresight, companies tend to become first movers and achieve advantageous market positions such as brand popularity, distribution channels and high profits (Hunt and Arnett 2006; Lee et al. 2001; Wiklund and Shepherd 2005).
Of course, Credit Suisse was less concerned about pop buzz and more about how big data and the associated social sentiment metrics could help predict brand popularity.
Then they had Fishburne burst into song, just in case one extra gag might tip the brand into popularity.
There are tones!" Vreeland's support meant the brand enjoyed popularity in the US, helping it expand beyond Europe.
This research investigates the key factors that contribute to Facebook brand content popularity metrics (i.e., number of likes and comments) for Fortune 500 companies' brand posts in business-to-business (B2B) versus business-to-consumer (B2C) markets.
The group expects to operate 100 hotels by the end of 2015 and it would seem that expansion does little to dent the brand's popularity.
The brand's popularity took off during the mid-1960s when Clapton used them playing with the band John Mayall and the Bluesbreakers and then with power trio Cream.
