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G.M. recently acquired the Hummer brand, placing a big bet that the decade-long trend toward ever larger and more aggressive-looking sport utility vehicles would continue.
The dominance of Japanese automakers in Consumer Reports' auto reliability ratings is starting to fade, with two European automakers and one U.S. brand placing in the top 10 this year.
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The brand placed first in J. D. Power's new-vehicle quality study, compared with seventh for Toyota.
In the latest initial quality survey by J.D. Power & Associates, the upstart brand placed near the bottom of the rankings -- an unfamiliar place for Toyota.
Outlaw consulting, a San Francisco trend-spotting agency, recently named Blackspot sneakers one of the 12 hottest urban brands, placing it in the heady company of Apple's iPod and Von Zipper sunglasses.
Results suggest that consumers recall familiar brands placed in the video game better than unfamiliar ones.
This study uses a 2 (high repetition vs low repetition) × 2 (high brand familiarity vs low brand familiarity) factorial design to test the effects of repetition and brand familiarity on consumers' memory for brands placed in video games.
In addition to thinning out the number of brands placed in each show, the networks and advertisers are trying other methods to thread the product placement needle.
Increasing your credibility online is one of the most important ways to build a community, and the most successful brands place heavy emphasis on credibility.
On the other hand, transmedia builds brand mythology, placing the brand front and center and building narrative around it.
All have since pulled out.…It's rare that a brand places a long-term investment on music.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com