Sentence examples for brand placement from inspiring English sources

Within this environment, marketing and branding must serve customers who are attending to multiple media simultaneously, while brand placement moves brands outside of advertisements and into incidental exposure.

The runway show is an image maker and an opportunity to put celebrities in the front row, but the real push is for brand placement.

Karen Cahn, general manager of AOL's online video arm, says AOL monitors comments closely to see if viewers are uncomfortable at all with the brand placement.

The challenge is that the straightforward brand placement described above is only one of an expanding variety of ways in which we collaborate under a broad heading of sponsorship.

If you have less animated taste in lads-on-campus comedy, you may get a guffaw or two watching Owen Wilson and Vince Vaughn as overgrown Google interns in The Internship (Fox, 12), an elaborate feat of brand placement that uncannily mirrors every narrative beat of Monsters University and barely gets by on its stars' sprightly sparring.

The good news/bad news of our model is that it's incredibly productive and effective in terms of growth and exponential growth, but certainly we've made a different decision than other services in terms of really sharing that brand placement.

"Risks for Youths Who Eat What They Watch" (Personal Health, April 20) mentioned my research on brand placements of products in movies.

Of the 1,180 brand placements identified, 26 percent of the food placements were for candy and other confections and 21 percent for salty snacks; 76 percent of the beverages were sugar-sweetened drinks, and two-thirds of the restaurants were fast-food places.

The authors expressed particular concern about the influence of brand placements in movies rated PG and PG-13 on older children and teenagers, "who are gaining independence with respect to their food choices".

The study, published in March in the journal Pediatrics, analyzed brand placements for foods, beverages and eateries depicted in the top 20 box-office hits for each year from 1996 to 2005.

The authors, led by Lisa A. Sutherland of Dartmouth Medical Center, found an average of 8.6 brand placements per movie, and concluded that most were "for energy-dense, nutrient-poor foods or product lines".