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The brand placed first in J. D. Power's new-vehicle quality study, compared with seventh for Toyota.
In the latest initial quality survey by J.D. Power & Associates, the upstart brand placed near the bottom of the rankings -- an unfamiliar place for Toyota.
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G.M. recently acquired the Hummer brand, placing a big bet that the decade-long trend toward ever larger and more aggressive-looking sport utility vehicles would continue.
In addition to thinning out the number of brands placed in each show, the networks and advertisers are trying other methods to thread the product placement needle.
Results suggest that consumers recall familiar brands placed in the video game better than unfamiliar ones.
This study uses a 2 (high repetition vs low repetition) × 2 (high brand familiarity vs low brand familiarity) factorial design to test the effects of repetition and brand familiarity on consumers' memory for brands placed in video games.
Outlaw consulting, a San Francisco trend-spotting agency, recently named Blackspot sneakers one of the 12 hottest urban brands, placing it in the heady company of Apple's iPod and Von Zipper sunglasses.
On the other hand, transmedia builds brand mythology, placing the brand front and center and building narrative around it.
Other design effects such as AM position (which AM brand was placed anteriorly), AM ID (allowing individual AMs to have different intercepts), gender, and BMI were found not to be significant.
Under Constantine the face was not permitted to be so disfigured, so brands were placed on the hand, arm, or calf.
Mr. Alongi, with his knowledge of what cameramen and producers will be looking for, has also ensured that Republican Party branding is placed in camera lines of sight.
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CEO of Professional Science Editing for Scientists @ prosciediting.com