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Duracell's 2015 commercial with NFL superstar Derrick Coleman is a great example of a brand partnering with an influencer to invoke emotion.
As you'll see in the gallery below, through carefully curated celebrity influencing and positioning as a "pleasure-seeking lifestyle brand". Partnering with these designers has helped the brand appeal to the interests of pleasure seekers and paired well with opportunities to work with celebrities known for their confidence, sophistication and style – characteristics of every pleasure seeker.
Put their relationship aside, this was a master stroke of brand partnering.
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Ms. Sacco, now careful to refer to herself as an LDV "brand partner," not an owner, is prevailing.
In 2013, Zack Snyder's city-crushing spectacle Man of Steel boasted more than 100 official brand partners.
"We work very closely with our brand partners – they're in it as much as we are.
Online, the brand partnered with Jared Eng, the fashion and celebrity blogger who publishes JustJared.com and JustJaredJr.com, to produce online videos where Mr. Eng interviews celebrities.
"We do like working with brand partners that get it, but these guys are entertainment talent: they're not poster-children for brands," he says.
It is using native ads to generate revenues, with one brand partner signed up to an annual tenancy and more in the pipeline.
Social media campaigns by brand partners helped.
The offline transactional activities of brand partners who have online to offline services.
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