Not everyone was pleased to see Mr Brand participate: while he famously said that he was against voting, he interviewed former Labour leader Ed Miliband before the May election and came out in support of the party, while telling people to vote Green in Brighton.
Letting your company know you want to help extend its brand, participate in video, and be interviewed for internal or external media does not scream narcissism.
Top international brands participated in the event, including Apple, Dyson, Kindle, Estée Lauder, L'Oréal, Nestle, Gap, Nike, and Adidas.
Several top brands participated, including Microsoft, Cadillac, Chrysler, Lincoln, Papa John's, Amex, T-Mobile, Subwand and others, with Dairy Queen sponsoring the pre-game show and Toyota sponsoring the halftime show.
Now as an agency, we produced a spot that was available on all platforms composed solely with the most famous taglines, in which about 30 brands participated.
Brands participating in the initial phase include Hallmark, Sealy, Walgreens and the Ronald McDonald House Charities.
Brands participating in Amazon's Prime Wardrobe — where members can order clothes without paying and get discounts on the pieces they keep — include Levi's, Kate Spade, and Theory.
"It's not just sad for the women who preen for the cameras in borrowed clothes, it's distressing, as well, to watch so many brands participate," she wrote.
Nicole Phelps, director of Vogue Runway, opted for a more-in-sorrow-than-in-anger tone, saying she wasn't just "sad for the women who preen for the cameras in borrowed clothes, it's distressing, as well, to watch so many brands participate".
140,000: brands participating in the shopping festival.
