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Why choose one brand over another?
For decades, Rioja has emphasized brand over terroir.
"We'll look for a management team to build the brand over time," he said.
That Microsoft won't consciously or unconsciously promote its own brand over Samsung and HTC?
Eleonora Sacco, 27, who had queued since 5am, has admired the brand over the past decade.
"We've now got our chance to leverage the brand over time," Mr. Dee said.
"But you build a brand over time, and you're only as good as your last campaign.
Mr. Sykes is credited with building the VH1 brand over the last eight years and making it popular with advertisers.
"The handicap of being a very successful brand over time is that people tend to think you are what you were," Mr. Goings said.
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9. What if Disney sells out the brand, over-commercializes it, and creates insane amounts of tacky merchandise!
Buying in bulk can often cut down on cost, as can opting for a store-brand over a name brand.
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