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Being a fun, online brand not only brings in customers, it helps attract and retain talented, creative employees -- a plus for any business.
Once they had established the platform, they promoted the brand not only with print ads, but also with a short film produced at the site.
Reggie Minton, the deputy executive director of the National Basketball Coaches Association, said Brand not only reached out to his members, but also included them in N.C.A.A. decision-making.
"Dr. Brand not only led efforts to settle issues impacting the museum's antiquities collection, he worked to frame a new acquisitions policy for the Getty that squarely addresses provenance issues, and he has been a leader within the profession in this regard," Mr. Wood said in a statement.
So when he tweets "Thanks Dove Men+Care" alongside a picture of the product (as he did only recently), the brand not only gains far more exposure, but the message is delivered through a trusted, respected source, meaning it's likely to have far more impact.
There is even an online shop dedicated to his fashion because he "has become a brand not only in India but across the world".
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From the early days of Gucci, Ford recognized the power of branding not only everything that is Gucci (the clothing line, the stores, the perfume) but also himself.
These days consumer brands not only appear on shows, but are also elaborately woven into the plot, with advertisers calling a lot of the shots.
"Annie Leibovitz: Life Through a Lens," which makes its debut on PBS tonight, reminds us how profoundly American culture values branding, not only from software packagers and congressional candidates but also from artists high and low.
Sephora stores sell a wide variety of beauty brands (not only LVMH's) at list price in elegant settings.
It owns some of beer's best brands, not only Carlsberg but also Tuborg, Pripps, Falcon and, in the U.K., Tetley Bitter and Burton Ale.
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