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Yet today a canny editorial eye and brand name recognition no longer ensures publishing Goliaths can endure the slings and shot of nearly half a million Davids.
TiVo has brand name recognition but declining market share.
"The real value comes from brand name recognition, and we have that".
But as it matures, the company is increasingly nagged by a lack of brand name recognition.
Fender is no doubt banking quite a bit on brand name recognition to help stake its claim in the market.
Convene doesn't exactly spur a lot of brand name recognition, but the company's certainly got the fundraising cache.
Similar(39)
It comes across as another twist in the pursuit of brand-name recognition among major museums.
"Our brand-name recognition has grown tremendously," said Joey Roer, the company's founder and chief executive.
For a chef, celebrity status equals brand-name recognition -- a critical asset in marketing products.
By exploiting its brand-name recognition, Barilla essentially gained an investment-grade rating without having a rating.
"By using multiple managers, fund companies can combine brand-name recognition and investment expertise in one package".
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CEO of Professional Science Editing for Scientists @ prosciediting.com