Driven by big science and global competition, our top universities compete for "market share" and "brand-name positioning," employ teams of consultants and lobbyists and furnish their campuses with luxuries in order to attract paying "customers" — a word increasingly used as a synonym for students.
Describes the factors that made NBC attactive--Wright; its "brand name"; its position as a ratings leader; the improved economics of networks in general; the Rupert Murdoch factor; and pride in owenrship.
Their strategic decision won't make it easier for LinkedIn to gain market share in said European countries where Xing already boasts a strong brand name and position.
Global diversity, leading brand names, and positions in technologies like DVD, HDTV and MiniDisc, and a game division growing at 50% annually: These all position Sony to prosper in the next century.
NIB has a "strong brand name and market position" and is "quite a profitable business in the Netherlands, which is a good place to invest," J. Christopher Flowers, head of the private equity firm, said at a news conference in Amsterdam.
Citigroup's Amin rated TomTom a "buy," noting its "household" brand name in the global positioning systems market.
The current Fiat Chrysler subsidiary said in the filing it believed that "as a standalone company with an iconic brand name, we will be better positioned to promote and extend the value of our brand, maintain our heritage, attract and reward technical and management talent and further enhance Ferrari's position among the world's premier luxury lifestyle companies".
But with Corel's well-known brand name, they should be well positioned to compete effectively in this market.
Additionally, providers expect that the shared positioning with a brand name and clearly defined services may assist in the creation of competitive advantages [ 14, 15].
Many of the tech companies continue to have strong brand names, leading market positions and cutting edge products that are in high demand.
The respondents consistently reported that a strong brand name is advantageous, particularly through providing a strong position toward health insurers and the (local) government.
