Sentence examples for brand name itself from inspiring English sources
Where other dry cleaning entrepreneurs have tried to come up with clever business models for dry cleaning, P.& G.'s primary innovation is in the brand name itself: Tide Dry Cleaners, named after its best-selling laundry detergent.
Michael Barr, president of NameLab, said of the decision to make "Simplehuman" a single word, "It's taking two natural language words and making them a 'thing' -- making the brand name itself a design object".
The driver said, 'You are the guy I have been listening to for the past two years!' " Once a voice becomes as much a signature of the brand as the brand name itself is, companies tinker with them only reluctantly.
Though technically only one brand among many, AstroTurf ultimately became the colossus of its industry, smiting competitor after competitor until the brand name itself became synonymous with the product, à la Kleenex or Xerox or Band-Aid.
For example, a brand like Weight Watchers which spans weight-loss services, books, magazines, and foods finds that the only common position applicable to the brand is the brand name itself.
After a brief run making fun, hip dress shirts, the founders realized that the brand name itself, TomboyX, was really resonating with customers.
They have helped LG create a premium brand name for itself in the fiercely competitive mobile phone sector, just a few years after it entered the market.
"The Laker brand and name itself is fantastic," Horry said.
Elsewhere, the brand name appears by itself, as in a line from the "Priceless" campaign theme, "For everything else, there's MasterCard".
Never, ever use the brand name Jeep by itself as a noun, as in, "he drives a Jeep". One reason for that is, without a specific model name added to it, doing so reduces the valuable brand to a generic vehicle type, turning Jeep into "jeep".
When InBev bought Anheuser-Busch, it didn't obscure the acquired company's brand name; instead, it renamed itself Anheuser-Busch InBev. Anheuser-Busch InBev
