TheraSense, based in Alameda, Calif., makes FreeStyle brand monitoring systems, which require a smaller blood sample, produce faster results and are less painful to use than older finger-stick monitoring systems.
"In the old days, you had to put extra sizzle into your commercial to get people to notice it, such as elaborate production values or a celebrity spokesperson," said Jim Nail, chief strategy and marketing officer at Cymfony, a company in Watertown, Mass., that specializes in brand monitoring.
And very handy for brand monitoring and competitor analysis, too.
To be clear, this isn't a brand monitoring tool.
Based on prior research and real application services that have been developed, a new platform called "PaloPro" is presented to cover the needs for brand monitoring.
However, he dismisses the idea of selling brand monitoring services — there are plenty of companies in that market already.
Brand monitoring firm IP Lasso's study of 100 Oscar themed apps found 90 made use of material they might not have licences to reproduce.
DBMS offers a portfolio of digital brand security services, including domain name management, global brand expansion services and digital brand monitoring solutions.
tweetdoc.org has paired up with document publishing platform edocr.com to enable documents like brand monitoring reports to be uploaded and shared with a single click.
"We're excited to grow to serve the needs of customers both in terms of marketing, as well as now customer service and brand monitoring".
