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The normalized brand mass fraction at landing also correlates with the flight time normalized by the product ρw0f×τ for flaming firebrands or by the product ρw0f×D5/30 (D0: initial firebrand diameter) for glowing firebrands.
In general terms, the crowd lacks a trusted brand, mass production, an army of customers, resources, and mass distribution.
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SOMEWHERE along the path toward big-box stores and blockbuster brands, mass advertising lost a good part of its impact.
Eighty years ago, above-average sales growth came from consumer product firms (benefiting improved distribution and branding), mass retail (then, a relatively new way to sell goods), and tobacco.
Replace Taobao with Instagram and Facebook and you'll understand the pain that Zalora and other mono-brand, mass-fashion retailers are going through in Southeast Asia.
Watch companies were using sapphire glass and liquid metal, as well beveling, long before Apple was and they were branding mass-market technology to the world long before Samsung thought of it.
That has left online retailers to choose between selling more obscure prestige brands or mass market brands like L'Oreal's Maybelline and Procter & Gamble's Cover Girl.
Constellation Wines is offering its Black Box brand in mass market outlets like Costco.
Holland's is a strong northern brand, with mass market appeal and wholesome, honest values - the same can be said for The Street".
But a ten-pack of Café Crème, the most popular brand of mass-produced cigars, retails for a little over £4 and is sold in supermarkets and corner shops.
Will Second Life, that realm of individualism and pure creativity and spontaneity, get plastered over by the same mega-brands and mass culture that have, arguably, made the physical world such a homogenous place?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com