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But a few years into this heady growth, the brand lost momentum.
Sales have declined in Europe, Canada and Australia, and the brand lost much of its cachet with young shoppers.
But both Kleenex and Puffs, a Procter & Gamble brand, lost market share during the economic downturn to cheaper store brands.
SuperGroup, the company behind the Superdry brand, lost 51.5p to 638.5p after analysts at Numis moved from hold to sell.
The automaker has recovered most of the United States market share its Toyota brand lost last year from inventory shortages because of the earthquake and tsunami in Japan.
Earlier this week, Brand lost his cool with a journalist in Downing Street when he was asked how much he pays to rent his east London home.
Similar(41)
"In one, the brand loses value because it is connected with a problem," Steele says.
When a brand loses its sheen, then, so do the people who believe in it.
Why did the brand lose $1.4 billion in value under Quaker's stewardship in just four years?
"If every political opportunist claiming to be a Tea Partier is accepted unconditionally, then the Tea Party brand loses all meaning," said Matt Kibbe, president of FreedomWorks.
If their brand loses value (because it is seen as less exclusive or is confused with shoddy imitations), this poses a long-term threat to profitability.
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CEO of Professional Science Editing for Scientists @ prosciediting.com