But the country remains weighed down by a bloated, sphinx-like bureaucracy, a national brand linked with ethnic violence and an economy dependent on foreign aid.
Heinz's Weight Watchers brand, linked to slimming programmes of the same name, tops the British sales charts, and the group hopes to rally in America with an advertising campaign fronted by the (now not so matronly) Duchess of York.
The single biggest influence on his life, values and politics is the Catholic Church – and a particular brand linked to a now defunct offshoot of the Labor Party which was virulently anti-Communist, socially ultra-conservative and strongly pro-social justice.
Patagonia has made a name for itself as an environmentally conscious brand, linking the outdoors clothing and gear that it sells with a commitment to taking care of the planet.
Brand linked the housing crisis to the increase in the Australian prison population - as the number of people held in private prisons has increased by 95 per cent over the last 15 years.
The decision was probably inevitable, and scarcely surprising, but there does seem something symbolic to the extinction of a brand linked to one of the industry's great computer designers, Gene Amdahl.
However, very few works have focused on analysing brand extensions in the cultural context – that is, the use of a brand linked to cultural heritage as the parent brand from which to grow the extension.
They don't mention this anywhere, but you can see it for a split second when you open the short URLs (the team told me the main benefit is for iPhone app developers to better brand links to their apps and in the future track conversion for clicks/sales).
When you get your potential customer talking about your brand, linking back to your website to learn more and show curiosity that's when you want to hit them with, "have you ever thought about …?" But by then that person is a qualified lead that has shown enough interest in your website to pay you a visit.
It is presented by Adidas, a brand linked to Messi.
Beck was off television, after all, and it had a lot to do with grassroots efforts to convince advertisers that it's a bad idea to have their brand linked with an incendiary fraud.
