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Kieran McBride is co-founder of retail experience agency JOYLAB Seven tips to make it big in America when you're a Brit -ish) retailer Sponsored: How Brit -ishs digital stretailerSponsoredg brand value Sponsored: Wren's First Kiss teacHow a few Burberryssons To get weekly news analysis, job alerts and event notifications direct to your inbox, sign up free for Media Network membership.
So what brand lessons can we learn from big film franchises like Bond that we can apply to our businesses?
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There are several important social branding lessons that can be drawn from this now historic tweet.
To see what kind of #SocialMedia and #Branding lessons could be drawn from this incident, I talked to Hanson O'Haver, the VICE US Social Editor – AKA the guy who runs the @VICE Twitter account.
Sign up now To get the beseeof VICE Canada delivered straight to your inbox.
The very fact that SAIC and Nanjing Automobile sniffed at the remains of Britain's MG Rover and then backed away shows that they are far from ready to take on a living enterprise.The brand newsThe lesson of two decades of frantic mergers and acquisitions in the motor industry is that acquired brands, however strong and attractive they might appear, take years to restore.
More cynically, a nice art portfolio adds a bit of class to any business brand, a lesson that faceless companies such as E.on learned long ago, with its extensive collection of Gerhard Richters, Otto Dixes and Ellsworth Kellys, all on show in their lobby/gallery in Germany.
For executives managing company reputations or brands, three essential lessons emerge: Brands are people, too.
The brand-building lesson is that a clear, utopian message, hammered home relentlessly, can obscure inconvenient facts.
The TVGuide.com general manager talked to Forbes about the continued importance of professional critics, the modernization of a storied brand and the lessons Glee can teach the broadcast business.
The lesson? "Brand Coke is the core of our company, then you add on to that the volume that you generate by competing in a wider market".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com