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I guess the lesson here is that companies need to get better at being co-creators of their brand, learning how and when to share control (the dance of both taking and ceding control) in order to create a richer, inclusive, and personally-relevant story".
Brand Learning recently carried out research among senior management, analysing the digital maturity of global companies, which might reveal some of the underlying reasons.
Brand Learning spoke to 42 human resource directors at some of the world's biggest household brands and the findings suggest that digital still seems to be handled in silos and minority pockets.
"The Olympics enabled us to do a lot of cross brand learning, sharing ideas with companies in completely different sectors like packaging".
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"It's buying into an ecosystem and not having to make decisions while the brand learns more about you".
Yet after enduring a recent stretch of eight consecutive quarters of declining sales, the brand learned a harsh lesson: not everything retro plays well with 21st century consumers.
The brand learned from focus groups that consumers think there is yellow food coloring in the mustard, and it wants to set the record straight.
The two-day event includes networking with iconic brands, learning from industry leaders, and bringing back actionable insights to your teams.
With more brands learning about the positive impact of social commerce, we expect this to be something that expands rapidly in 2017.
Rana Plaza a year on: did fast-fashion brands learn any lessons at all?
The last few years has been all about collecting and understanding data, 2015 will be the year that brands learn how to utilise it for their customers' benefit.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com