"He was able to expand his empire greatly by different brand labels," she said.
By noting the font of brand labels on the shoe's soles.
Others serve as brand labels, useful for advertising purposes but adding little cachet.
It has stopped overproducing and does not even add brand labels to many garments at the factory.
Only after a customer orders, say, a Lanier or Aficio, will a brand label be slapped on, just before shipping.
Officials said it was the first time the United Nations had put its imprimatur on a consumer-focused brand label.
And, as with eBay, they also stress the importance of detail shots of any features or brand labels.
There is the locally bottled brand, labeled simply Coca-Cola, and "American Coke," labeled Coca-Cola Classic -- bottled in America and shipped abroad.
The Ambassador, he explains, unpacks the bottles in his cellar, sticks on whatever brand labels he thinks appropriate, and ships them to Panama, again under diplomatic protection.
"We are supremely confident about the strength of our Martha Stewart Everyday brand label," Ms. Patrick, the company's president, said, "whether at Kmart or at other retail outlets".
The company will also seek buyers for its lubricants blending plant in Tulsa, Okla., and its branded marketing assets, which include the Kendall motor oil brand, and the customer lists for both the Sunoco and Kendall brand labels.
