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Water is a potentially toxic brand issue too.
It sounds as if this brand issue is one for the experts.
"This is a brand issue", says Mr Warburton, "and the brands won't be fixed by Chapter 11".
The challenge is that if I ask somebody, "Hey, do you want to work for XYZ Chinese firm that you've never heard of?" there may be a brand issue.
It's now become a business issue, a brand issue.
Though Danone in principle has agreed to yield on the brand issue, the dispute hasnt been entirely resolved yet, a person familiar with the situation said.
Similar(48)
Shares in Mulberry plummeted nearly 30 per cent in early London trading after the luxury brand issued its third profit warning under chief executive Bruno Guillon.
"I think a lot of the brand issues have something to do with some of the other matters that we have been confronting," Mr. Ballmer said.
SuperGroup shares fell nearly a third yesterday as the owner of the trendy Superdry fashion brand issued a profits warning after a botched warehouse IT systems upgrade left stores significantly short of some size ranges.
"Hyundai doesn't have product issues; Hyundai has brand issues," said Joel Ewanick, vice president for marketing at Hyundai Motor America in Fountain Valley, Calif., who previously worked at Richards and at Porsche Cars North America.
Sky News, which has cut back its entertainment coverage in the past year as part of a push on serious news, is understood to have had "brand issues" with being associated with Channel 5's increasingly downmarket output.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com