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In Pasadena, however, the brand is likely to be viewed more like an independent hotel because most people are unfamiliar with Dusit.
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In practice, readers' views of the brand are likely to be different.
YSL Beauté, the poorly performing perfume and cosmetics subsidiary of Yves Saint Laurent, one of Gucci's fashion brands, is likely to be on the block soon.
Fiat's "500″ and Alfa Romeo brands are likely to be built in American factories and appear in the showrooms that don't get slashed during the restructuring.
And it's the way all consumer retail brands are likely to be built online in the future, according to Jordan.
Although the price was no disclosed, analysts believe the brand is likely to cost Reckitt about $400 million.
He also revealed that Virgin Money had no plans to use the Northern Rock brand, which is likely to be phased out next year.
The PR dilemma: How to get mass publicity for a brand which is likely to be pretty close to the top of the delete/hang up list for most journos.
The competition regulator's final report found that in regions where there is an overlap of stations owned by Global Radio and GMG Radio – which is now known as Real and Smooth Limited, the names of its two main brands – there is likely to be higher prices for advertisers.
In London, a skeptical editorial in The Independent, headlined "A hawk lands in London," called Mr. McCain's misstatement about Iran and Al Qaeda "a troubling error" but went on to say that "a McCain brand of hawkishness is likely to be less inflexibly, and ignorantly, ideological than George Bush's".
Such platforms offer legitimate scale for any 360-degree content that publishers or brands produce, and is likely to be the way that the majority of consumers experience such marketing campaigns for the foreseeable future.
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