"brand introduction" is an acceptable phrase in written English.
It typically refers to the introduction of a brand, or product, to potential customers. For example, "We are launching a new campaign to raise awareness about our brand introduction."
These results move forward the knowledge on brand performance in times of new brand introduction in the market.
Verizon Communications, formerly Bell Atlantic, has named the Burrell Communications Group in Chicago, 49percentt owned by the Publicis Groupe S.A., to handle its brand introduction campaign.
After spending more than $451 million on brand advertising in 2007, Citigroup executives plan to pump $20 million to $30 million more into this new brand introduction.
Badger clients include AmorePacific, a Korean marketer of skin care products, which recently named the agency to handle its brand introduction in New York and Seoul.
This summer my team and I are planning brand introduction events in Manhattan and Washington, D.C., similar to the one we held in Cincinnati last November.
Maggie and I decided to reveal the new Autumn Adeigbo brand tools and assets to Cincinnati's community of creatives, influencers and potential investors at a brand introduction event.
The project was my introduction to the importance of brands.
Richemont has undergone a period of recent and rapid change, from brand introductions, acquisitions and a management shake-up, to a revamped online strategy amid a flattened watch market (timepieces account for 37percentt of group sales).
This includes My Macy's localization of merchandise assortments, centralization of key Macy's organizational functions, continued development of private brands, introduction of new exclusive market brands, the integration of stores and online channels at Macy's and Bloomingdale's, as well as other factors.
It's a brand new introduction," I said brightly while shoveling a clump into her gratefully awaiting hands.
That two dolls represent a relationship outside wedlock, and Don Draper's propensity for adultery, may be firsts for the Barbie world since the brand's introduction five decades ago.
