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Despite the billions of dollars that companies spend on marketing and advertising, consumers wouldn't care if 73% of all brands disappeared, according to the Havas Meaningful Brand Index.
It is the Brand Index element of the business that arguably has the most overlap with Freud's other business interests in media and marketing.
Now subscribers to its Brand Index service pay thousands of pounds to track how public opinion changes about more than 1,000 brands on a daily basis.
Following the 2012 Games, Britain's "nation brand" moved up one place from fifth to fourth in the Nations Brand Index, with its biggest improvement in the measure for whether "people would make me feel welcome".
YouGov began life as a political polling firm but it has significantly extended its business to include the successful Brand Index service, which tracks changes in public opinion about more than 1,000 brands on a daily basis.
Two nations whose economies have been under scrutiny as part of the euro zone crisis, Italy and Spain, each fell five places in the eighth annual Country Brand Index survey from FutureBrand, part of the Interpublic Group of Companies.
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Even though his financials remained strong, according to YouGov's Brand indexing, Papa John's brand perceptions among casual diners fell 90percentt.
Behind The Numbers The Anholt City Brands Index surveyed 18,000 people from 18 countries.
Formally known as the Anholt City Brands Index, the survey is the brainchild of city branding expert Simon Anholt.
An index, designated the City Branding Index (CBI), is developed to quantify and compare the brand equity of the five European capitals selected.
"The only downside to London is its safety and expense," says Simon Anholt, editor of the journal Place Branding and Public Diplomacy and author of the 2008 City Brands Index survey on which the rankings, released last month, are based.
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