The term 'brand impact' is correct and can be used in written English.
For example, you might write: "We are working hard to measure the brand impact of our marketing campaigns."
"As we move down that path very constructively, that will have positive brand impact as well".
Brand impact increased by 72% and advertising impact by 200% on average across the whole study.
That's why the BBC Proms has transformed itself from a magnificent Reithian culture castle into a global-music event of dazzling range and brand impact.
"As time goes by," he said, "the average duration of campaigns will start increasing as people understand more about the brand impact".
Measuring what SAA terms "advertising brand impact," which refers to positive feelings about a brand generated among those who recalled it being advertised, all the commercials that scored the highest were for traditional marketers, while six of the eight scoring the lowest were for dot-coms.
One of companies' biggest concerns today, Watts says, is the potential of a negative "brand impact" after any security breach.
Areas to consider would include financial, legal, social responsibility, reputation, or brand impacts.
The purpose of this research is to investigate how ingredient service brands impact customer preferences on B2B markets.
The truth is, digital allows companies to measure the sales and brand building impact of everything from product marketing to direct marketing to brand marketing.
This value, he says, can be determined by brand awareness impact, clicks and more.
We choose products based on quality, brand, environmental impact and, of course, our completely scientific Hipness Factor™.
