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To construct your brand, imagine that you are going to construct a building.
-- Dorie Clark, Author of Reinventing You: Define Your Brand, Imagine Your Future.
That's the (excellent) question I've been receiving a lot lately, since I just published my first book, Reinventing You: Define Your Brand, Imagine Your Future.
For some thoughtful answers, I recently sat down with Dorie Clark author of the new book, Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press).
I recently spoke with Dorie Clark, strategy consultant and author of the new Harvard Business Review Press book Reinventing You: Define Your Brand, Imagine Your Future, who writes about how professionals can take control of their brand -- and their time.
In my new book, Reinventing You: Define Your Brand, Imagine Your Future, I write about career changers and people who have "professionally reinvented" themselves -- like Hank Phillippi Ryan, who built on a successful career in television news to become a mystery writer.
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JENNIFER HEWLETT FORD MOTOR COMPANY As part of an image overhaul for Lincoln, the brand imagined its latest concept car, the MKT, as an example of guilt-free luxury, a seeming contradiction in terms.
Pretty shortly after branding, I imagine.
4) brand: you can imagine we have one of the most difficult branding jobs in the world right now as we're transitioning some brand equity from the I.B.M. brand to the Lenovo brand.
Narcos and Our Brand Is Crisis imagine Latin Americans only as means to US ends, not as human beings in their own right.
Despite their perilous state, the two Express titles still have some kudos as a brand, so I imagine someone would buy them – but, doubtless, not at the kind of price Desmond would wish.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com