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Honda had contended that Republic, which had indicated it wanted to buy more dealerships, could damage its brand image if it controlled too many retail outlets.
"They see they have less and less control over their brand image, and are questioning whether they ever did have that control at all," he said.
This is a way to control our brand image".
Because every piece of a market constructed is immersed in a network that is constantly making and remaking itself, complex thinking can bring the relationship between Nutella, the globally growing demand for palm oil, and the problem of deforestation in areas where these animals live into clearer relief -- long before a full-fledged brand image crisis hits and damage control is in order.
For enterprise, this means accepting negative PR rather than controlling the brand image.
A brand's creative director doesn't just design the product; he or she controls the brand image, the store concepts, and the advertising, with a 360-degree vision.
The goal was to take full control of the brand image while humanizing it.
This has helped LVMH to lift profits and to improve control over both brand image and quality.
Marketing departments understandably focus surveys on the areas they can control, such as brand image, pricing, and product features.
She brought back licences in order to exercise tight control over the brand image and booked the megastars for the brand's campaigns – from Kate Moss to Rosie Huntington-Whiteley.
Savvy business leaders can use this as an opportunity to improve employee satisfaction and keep control of their brand image.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com