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Discover Ludwig"brand image" is a correct and usable phrase in written English.
It can be used to describe how a company or product is perceived by the public, based on its reputation, advertising, and other measures. For example, "Apple Inc. has established a brand image of sophistication and luxury."
Dictionary
brand image
noun
The set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.
Exact(60)
"It has controlled capacity and brand image.
"How would you change our brand image?
This is a way to control our brand image".
Brand image is a big deal at this elevated level.
We were very conscious of the brand image.
In the process, the company's brand image was hurt.
No, I really think we've kept our high-end brand image.
There are emotional factors to take into account, such as brand image, luxury, sportiness and appearance.
A good brand image is what gets a car onto such shortlists.
"The auto companies are very concerned about their brand image," Mr. King said.
But he noted that designers sometimes were offered movies that did not fit their brand image.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com