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Discover Ludwig'brand identity' is correct and usable in written English.
In general parlance, brand identity refers to the attributes associated with a product or service that make it stand out from the competition. For example, "Our company's brand identity is one of affordability, quality, and customer service."
Exact(60)
Maintaining the brand identity.
It's all about brand identity.
The brand identity became diffuse.
In the advertising world, brand identity is everything.
And whenever that happens you lose your brand identity.
Mr Allam believes that a stronger brand identity is required.
He said: "Some people questioned our brand identity.
The idea was to highlight his brand identity.
And it must leap out with brand identity".
If money isn't the only object, what is? Brand identity.
Even the title feels like the restatement of brand identity.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com