Louboutin's claim spotlights the pressure on fashion designers to frame their aesthetic choices as brand identifiers, and the legal contortions that result.
Icons like the Nike swoosh, Starbucks mermaid and McDonald's arch are huge brand identifiers.
The three brand identifiers used in the present studies (logos, signatures, and product pictures) all yielded similar results, therefore rendering the md-IAT rather suited as a conceptual (as opposed to perceptual) measure of brand attitudes.
17 As with adult populations, the removal of brand identifiers increases the salience and visibility of health warnings on packs.
The removal of brand identifiers, including colour, font and embossing, reduces the perceived appeal of cigarette packs for young people across all three tested brands.
38 Standardised : Standardised packs with brand identifiers, including font, colour and embossing removed, as per Ireland's Public Health (Standardised Packaging of Tobacco) Act 2014.
For each device, we report the Brand, Model, a unique identifier ID, and the number of collected videos and images with their corresponding resolutions.
Your brand is your key identifier and will help your customers find you on the web.
While this is in most cases viewed as an advantage, the md-IAT is therefore less suited for testing the impact of specific (product) designs (e.g., visual identifiers) on brand associations.
Brands have become an important identifier in young people's lives – brands you associate with, rather than having a negative impact".
