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Leo Benedictus discussed Jo Brand in last week's Comedy Gold slot, and we've no reason to be surprised that comments below the line reflected the polarised opinions Brand has generated since she first burst on the scene.
Over the last year, the Jackson brand has generated hundreds of millions of dollars, and experts in the management of celebrity estates say that in the long term it might very well equal or eclipse the value of what until now has been the ultimate entertainment estate: that of Elvis Presley, which earned $55 million last year, according to an estimate by Forbes magazine.
This is the data that the brand has generated as it engages with its customers via various channels including its web sites, mobile apps, email, social media and campaigns.
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The return of some of couture's biggest brands has generated a buzz around London fashion week not seen for several seasons – and the comeback of Matthew Williamson yesterday was undoubtedly the most compelling moment of the UK event's 25th anniversary.
In Denmark and in other countries, the success of this type of negative branding has generated tough criticism and split the electorate, sending the parties in the social democratic opposition that supported the government into an almost historically unprecedented free fall.
"It is good to open your eyes to history," one said.Frieze is an established and admired brand that has generated plenty of buzz for a decade, and collectors feel they can trust what they find there.
That program, sponsored by Pepsi, includes branding for Minisodes on Pepsi products and has generated more views than the MySpace program in less than two months.
Joan has generated millions in revenue and branding for top companies, government agencies and non-profits, and worked with top media entities, including national television news magazine shows.
Gorilla Glass has become a publicly recognised brand - a rarity for the glass industry - and has generated more than $1bn £610mm) of annual sales for the company.
The series has generated one of the biggest new Walt Disney Company brands in years -- one that has already spawned successful lines of Lizzie clothing and merchandise.
The current campaign for Dove soap has generated an extraordinary amount of free publicity for the brand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com