"brand guidelines" is correct and usable in written English.
You can use it when you are referring to a set of rules or standards that a company or organization has set forth to ensure consistency in their brand messaging or presentation. For example, "A crucial element of any successful marketing strategy is adhering to the brand guidelines."
Step outside of these brand guidelines and, frankly sister, you're on your own.
Another option is to licence the magazines to rival publishers while maintaining strict brand guidelines.
— VW's engineers had to be creative on the matter of adhering to brand guidelines.
Ask her to check the brand guidelines too, because I'm fairly sure the client's drug isn't meant to be puce".
Although the franchise agreement is there to legally safeguard a business owner from a rogue franchisee breaching brand guidelines, many franchisors cite personnel as their biggest concern.
Barr suggests five steps universities can take to help raise their profile, including establishing brand guidelines, being visual as well as verbal, and personalising your welcome page.
Branding guidelines by the Crown Prosecution Service to monitor social media as "not fit for purpose", Mr Mujhal said tougher sentencing was needed to tackle Islamophobic crime.
Though the state government website and branding guidelines were on Thursday still showing the old waratah logo, a spokesman told Guardian Australia that there had been no attempt to conceal the "freshening up of the state brand".
We tried to follow the branding guidelines but we must have misunderstood them".
The company today released a set of branding guidelines for its developers to clarify how they can use the Glass™ icon and brand name in their products.
Google recently updated the navigation of the site (that's how I found out about them) and made the link to the branding guidelines more obvious, likely to emphasize most of the rules we describe below.
