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The Chrysler brand got its own minivan in 1990.
"I think the brand got tarnished," Hansen told me.
Gallagher said he only got involved because "Brand got on his knees and grovelled".
The more excited Brand got, the more uncomfortable the audience seemed.
"Our image, our message and our brand got blurred [in government] and at best it was managerial," he said.
Then came a mission to Austria, where a nervous Brand got the thumbs up from Perry's parents.
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The DS brand gets off to a credible start.
Will every brand get this right?
"What really mattered was creating the brand, getting people interested, getting people to notice".
It should be obvious that Brand gets this exposure for two reasons.
Infiniti, Nissan's luxury brand, gets its full lineup from Japanese plants.
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CEO of Professional Science Editing for Scientists @ prosciediting.com