It is about using that brand for exports and trade, more foreign tourists and to make sure we can put the record straight after some of the terrible events of this summer which created a negative image.
Acquisition of Sansui, which holds a Japan Victor license to manufacture videocassette recorders, will give PPI's electronics division a "globally recognized brand name" for exports as well as access to the Japanese consumer market, Nadir said.
A year later, the company allocated $100,000 to create Numina a brand of cosmetics for export to Florida and Portugal and hired people the company knew or who had previously worked for Natura to run the local operations.
At home, they make things for export.
There are to be no exposés of safety problems concerning famous Chinese food brands or food products for export without official approval.
The Lada name was reserved for export branding; the car was called Zhiguli in Russia, for a mountain range near the factory.
It is claimed that the Aweday variety cultivated in Harar highlands of Eastern Ethiopia is the most potent and expensive among the local brands, and hence chosen for export [ 3, 4] as well as for purpose of the present study.
The owners of the factory, which produces about 2.5 million pieces of clothing per month for export to client brands in the United States and Europe, are also considering installing a gasification unit that would convert biomass or organic waste into cleaner-burning, more efficient synthetic gas, he added.
In 1987, Nissan unveiled its plans for a premium brand, Infiniti, and revised its flagship Nissan President sedan in standard wheelbase form for export as the Infiniti Q45, which it launched in 1990.
Monsanto later sent letters to farmers, ominously suggesting that certain biotech seed brands (read: Syngenta's) were "illegal" for human consumption in Europe and hence useless for export.
