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Because of Richie, my preferred cigarette brand for a while was Old Gold.
But the new BNY Mellon wanted a brand for a shifting global market.
Finden-Crofts led a management buyout, and rescued the Raleigh brand for a second time.
"Hsu Fu Chi has been seeking a partnership that can help strengthen the company's brand for a while," she said.
Branding a university or college is "fascinating," he adds, likening it to "trying to create a brand for a city".
Bandai may have updated the brand for a new audience, but it forgot to advance the concept.
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NEW YORK TIMES Newsweek Is Sold to International Business Times | Barry Diller's company sold Newsweek, the troubled magazine brand, for an undisclosed amount.
Otterbox is a good brand for an iPod touch.
It began in the 1980s as a generic brand for Seiyu, a supermarket chain, and soon outgrew that role.
"A lot of snacking companies would die to have 85 percent brand recognition for a brand that has stood for better-for-you indulgent snacking," Mr. Siegal said.
This is hardly smart brand management for a brand master.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com