Sentence examples for brand focus from inspiring English sources

"I think the company has lost a little bit of its original brand focus and edgy merchandise mix," she said.

The brand focus then shifted to Marmite as a family favourite, before embracing the memorable "My mate" tagline of the 80s.

Allen DeBevoise, chairman and chief executive of Machinima, spoke of Mr. Jobs's rare ability to combine "the technological prowess, the design and brand focus and the scale to innovate faster".

Frenkel condemns that as a "lack of brand focus".

By contrast Uber's primary brand focus has always been about convenience.

In marketing, as per the classification of Coviello et al. (2000), we consider two managerial dimensions: market (intend) and brand (focus).

Their Worn Again brand focuses on recycled trainers.

"We believe that we need to be more retail focused," Ms. Malmstrom said, "not just brand focused".

In response to the slowdown resulting from the global crisis, the brand focused on research and development rather than expanding output.

"This second brand focuses on Internet access and offers no content, no community and no e-mail addresses," Heiko Biesterfeldt, a spokesman for Congster, said.

In 1983 Fisher hired Mickey Drexler, a charismatic retailer who encouraged Fisher to reinvent the Gap brand, focusing on classy basics such as khakis, jeans and white T-shirts.