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Relying on a name brand firm can be just as bad as going with someone you know.
And given the financial downturn, "there's more pressure now to say, 'We're not all evil, here's the good things we do,' " said Allen P. Adamson, a managing director at the brand firm Landor Associates.
Don't optimize for dilution, cash in, brand firm or partner.
For much of the past two years, the company behind Supreme Italia, International Brand Firm (IBF), has shipped products across Italy, and even set up a similar operation in Spain.
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Systems capable of capturing and processing such data are expensive, but the rewards can be handsome.Given scale and a solid brand, firms can expand more easily into related businesses and start sub-branding.
Too many investors select financial advisers from brand firms because they believe it is a safer decision.
Even though Ms. Forbes was not at a "big name-brand" firm, "she was persistent," he said, and got him to schedule a short meeting, which stretched on for six hours.
(A design firm and a branding firm were hired to create the rustic American effect).
An investor suggested that a branding firm analyze the earlier name, the National Sports Museum.
Mr. Becker would not say how much he paid the branding firm.
Enter Leslie Smolan and Ken Carbone, partners for 30 years in a Manhattan branding firm, the Carbone Smolan Agency.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com