Sentence examples for brand familiarity from inspiring English sources

Brand familiarity alone guarantees nothing.

This study uses a 2 (high repetition vs low repetition) × 2 (high brand familiarity vs low brand familiarity) factorial design to test the effects of repetition and brand familiarity on consumers' memory for brands placed in video games.

And in the meantime, Part 1 is adhering to another rule of franchises: increasing its foreign percentage as brand familiarity builds with each instalment.

It also examines two moderators, retailer brand familiarity (the extent to which the retailer brand is well-known) and product categories (the difference between products with respect to the magnitude of effort required to make a return).

The findings of this study suggest that if a retailer formulates a return policy without considering the moderating effects of retailer brand familiarity and product category, then it will tend to over-invest if the return policy is generous.

The design of the study was a one factor (home page design: image- vs. text-oriented) between-subjects design with two moderators, brand familiarity and the centrality of visual product aesthetics (CVPA).

(And presumably enjoying better margins than it would if, like a traditional store brand, it competed solely on low price, not trustworthy-brand familiarity).

The study measured engagement in terms of brand recall, familiarity and affinity, as well as purchase and recommendation intent.

"No other company has been able to replicate the brand awareness, familiarity, and trust that Epocrates has across the clinical mobile user base," said athenahealth President and CEO Jonathan Bush (who also happens to be the first cousin of former president George W. Bush).

Rowling also appeared in 12th, 28th, 64th and 95th place, the latter as her alter ego, crime writer Robert Galbraith – a success due to the combination of branding and familiarity that can keep a bandwagon rolling for years if not decades.

Shows inspired by popular movies; musicals assembled from Top 40 songbooks; plays starring actors with little stage experience but lots of exposure via tabloids and television: these fads are all rooted in the belief that brand-name familiarity reduces the daunting risk factor of producing on Broadway.