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One is Optum, the US brand facing allegations over the American hospice-packing scandal.
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Its carefully nurtured brand faces several challenges.
But it is clear that AOL's brand faces significant challenges.
Sounds painful… With temperatures plummeting across the UK, Brand faces the prospect of snow and ice when she climbs up to 1,530ft while crossing the Pennines.
MIKE'S HARD LEMONADE, the 14-year-old alcohol brand, faces the same challenge that nonalcoholic lemonade brands like Country Time face, namely, enticing consumers to drink lemonade on occasions besides picnics.
Nor is the case as threatening as the situation Johnson & Johnson's Tylenol brand faced in 1982 when seven people died in the Chicago area from cyanide-laced capsules.
Today, the iconic brand faces intense competition from other publishers and the easy accessibility of free online porn. .
All the pieces already exist in its workshop, so the tri-star brand faced almost no development costs to put the E63 wagon together.
Not since Coca-Cola tried and failed to sell "New Coke" to the American public has a brand faced such seemingly swift rejection to a makeover as former Congressman Harold Ford.
Campbell's introduced a $100 million ad campaign in September to promote its soup brands, facing tough competition from other soup makers and sellers of low-price meals.
For brands facing an onslaught from the discounters, and from supermarket own labels, the best form of defence against deflation has been premiumisation and innovation".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com