The definition of a "literary writer" is forever under debate, but in this age of sequels and retreads, where a successful brand (the exploitation of an insipid formula) is taken to represent not just commercial but artistic achievement, constant reinvention — a refusal to stand pat — must surely make up a part of it.
Winner can claim to have helped create a potent template for a certain unwholesome but tenacious brand of exploitation picture: not simply rape-revenge but also a kind of white-revenge or bourgeois-revenge film, a film which jabs satirically or not so satirically at the wound of middle-class self-pity.
People already think Prada and Gucci are too mass market and not individual enough".Having already moved in the direction of brand over-exploitation, will the new breed of luxury bosses now err again by cutting costs too far in pursuit of short-term profits?
Its arrival in supermarkets is the latest move in the US brand's canny exploitation of the vinyl revival.
Klein charged international companies, especially those enjoying high brand recognition, with exploitation, environmental pillage, human rights abuses, kowtowing to repressive regimes, disowning their domestic workforces, wage deflation and much more besides.
McMullen added: "Today, we are calling out brands that hide exploitation behind labels that con consumers.
She has more respect for Madonna's brand of self-exploitation, and tells me a funny story about a song she offered her from the new album, Sexodus.
I assume it's because Mikkelsen is too canny and self-aware to allow himself to be on the receiving end of Von Trier's special brand of actor-exploitation, but Mikkelsen seems almost hurt when the gap on his CV is mentioned.
The original version was developed by Canadian 'culture jammers' Adbusters to prove it was possible to build a brand free of worker exploitation and celebrity endorsement.
The BBC's commercial arm reported record revenue of £1.07bn, helped by strong performances from its international TV channel business, exploitation of brands including Top Gear and Doctor Who, and DVD sales of titles including Planet Earth and Sir David Attenborough's Life series.
