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WVAP can filter the noises in posterior distribution obtained from Topic modeling, and improve accuracy in brand evaluation.
The first chapter of the dissertation analyzes how characteristics of a firm's brand affect financial decisions by using a proprietary database of consumer brand evaluation.
This study examined the impact of messages on a discussion forum regarding a consumer's brand evaluation and attitude toward the Web owner.
The results showed that message favorableness and message number on an Internet discussion forum can influence a consumer's brand evaluation and attitude toward the Web owner.
Studies of Internet market have found that consumers' purchasing behaviors including information search, channel selection, and brand evaluation processes are impacted by the product/service types.
The new brand evaluation standards are even more significant to investors and owners.
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Confirmation studies conducted online (n = 1728) and in CLTs (n = 306) used the questionnaires in real-world scenarios, including food-name evaluations, brand evaluations and product tasting.
In this research we demonstrate that negative press about accidents caused by users can counterintuitively improve brand evaluations.
If companies respond via social media platforms, the resulting favorable brand evaluations are visible to other customers and have an outreach effect that is nearly equivalent to that of the complaints (e.g., User: "Help. I have had no coverage for 3 h now. Is there a problem with the network?", Company: "Hello User, have you tried to restart your mobile?
Addressing this gap, this study investigates the antecedents of online brand extension evaluation with an emphasis on the influence of product integration.
The previous research relevant to knitwear products in Korean apparel market includes the analysis of knitwear designer's artworks, knit patternmaking, knit brand, attribute evaluation, and consumption pattern (Han and Kim 2000; Lee et al. 2007).
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