Sentence examples for brand erosion from inspiring English sources

Mr. Goldman said, however, that there were "some signs already of possible brand erosion".

One of the most commonly prescribed ways to stop brand erosion is to innovate.

None of these issues -- declining quality, budget materials, possible brand erosion -- may matter much to those who buy the C230.

"If Penske goes, there may be some concern over brand erosion at Kmart over all," said Burt Flickinger III, a managing partner at Reach Marketing, which advises retailers.

Target's embarrassment, its loss of market share, its brand erosion, and its legal costs to settle claims collectively should have served as a nerve-jangling wakeup call for retailers large and small nationwide.

"Condé Nast will find themselves with brand erosion," predicts Myers.

THE company has credited steady growth in sales of Dockers, its casual men's clothing brand, with offsetting erosion in blue-jean sales.

Today, the status quo for businesses is constant change, largely due to accelerating technological advancement, the erosion of brand loyalty driven by easy access to comparative information, and new local and global entrants regularly altering market equilibriums.

Designers, department store executives and luxury goods manufacturers say the reasons for the decline in logos range from a backlash against conspicuous consumption to a return to individuality in fashion, from the erosion of brand names through cheap knockoffs to, as some suggest, a reaction to last year's terrorist attacks.

This led to an "erosion of brand equity and experience at grocery," which caused Starbucks to terminate the contract due to expire in 2014.

This leads not only to an erosion of brand recognition, but most importantly to a loss of the relationship with the customer.