Sentence examples for brand equity from inspiring English sources

"Brand equity didn't matter," he said.

Existing research on brand equity is used to identify 4 cognitive "components" of customer-based brand equity.

The interaction between brand equity and purchasing risk reveals that WCC only influences trust when brand equity is weak.

The effects of organizational brand equity on employment brand equity and recruitment outcomes.

So put aside its brand equity.

"Nothing has the brand equity of Brooklyn Banks".

Employment brand equity and the changing needs of employees.

For more on creating brand equity, see D.A. Aaker, Managing Brand Equity (New York: The Free Press, 1991).

The results reveal that the effect of WCC on AST increases when brand equity is weak; for trust, both brand equity and purchasing risk act as moderators.

We also analyze the implications of national brands' brand equity for retailers' store brand strategy.

Brand equity characters are developed specifically to represent a particular brand or product.