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The Cordiant Communications Group in London acquired Presentation Communications International in London, which designs and produces live events, exhibitions, videos and brand environments.
Tonight, he said marketers could say goodbye to unsafe brand environments and a lack of transparency: "And we say hello to you being in control of where your video aligns … we say hello to a higher measure of transparency, we say hello to new premium inventory and a break from the same old choices".
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"Brand licensing belongs in a brand environment," she added.
"So much of this comes down to having a brand environment," Mr. Steinlauf said.
Luxury companies that don't want to clutter a pure brand environment with these links should place them in the "About Us," "News," "E-mail registration" and "Purchase confirmation" sections.
Those in the marketing industry would refer to this as a "controlled brand environment".
Modern marketing, she said, "is about kids playing with the brand, making friends with the brand, interacting with the brand and communicating with friends in the branding environment".
In digital, brands are in search of safe, brand-friendly environments where they're associated with other high-quality brands, not simply direct-response advertisers; premium inventory provides exactly this for them.
2010 also saw sponsorship of a brand new environment reporting prize for Chinese journalists, presented in Beijing by the Guardian's Jonathan Watts and China Dialogue's Isabel Hilton.
Don't underestimate the challenges that will come with transitioning from a place you know by heart to a brand new environment.
A brand new environment website - EnvironmentGuardian.co.uk - is unveiled today, showcasing a host of new content, from video and data tools to authoritative Q&As on a wide range of green issues.
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CEO of Professional Science Editing for Scientists @ prosciediting.com