As with Burberry, the last British luxury brand to engineer an unlikely comeback, some of the brand's newest fans aren't the same sort of gentlemen who flocked to Bentley in its heyday.
It wasn't a good fit, so a Chinese giant bought the brand and engineers off Google in 2014.
The actor and tech investor is still the face of Nikon Coolpix and recently signed a multi-year contract with Lenovo as the brand's product engineer.
The purpose of an M&A is to ensure that brand value is engineered for the long term.
Mr. Jordan fought to retain the pre-eminence of designers in Detroit decision-making, against engineers, brand managers and market researchers.
The brand feels perfectly engineered for the current moment, when both language and politics are being metabolized rapidly and chaotically into the cultural bloodstream.
StarLink is a brand of genetically engineered corn sold by France's Aventis.
Nonwovens manufacturer Johns Manville has announced that Evalith™ will be the unified brand for its Engineered Products nonwovens business.
Last month, Aventis took its StarLink brand of genetically engineered corn seed off the market after the corn was found in some taco shells sold by Kraft Foods, a subsidiary of Philip Morris.
You would not be wrong to consider Pok Pok a lifestyle brand, a carefully engineered import that pushes all the correct buttons of grit and authenticity.
