Azza Fahmy, for example, an Egyptian jewelry brand, enabled visitors to live out their supermodel fantasies by hiring a professional fashion photographer to shoot anyone who wanted to model an item from the new collection.
One of the big issues dominating the Western markets is the one for talent, and there is clear evidence that being a superbrand, being a strong brand, enables you to attract and retain that talent".
They have excellent track records for keeping their detailed trip-planning resources up to date, and are not affiliated with the Disney brand, enabling them to provide unbiased recommendations for saving money at the various parks.
Some brands enable people to feel intelligent, others altruistic, others powerful, others cool, etc.
That's one reason I always seek out high-quality companies whose sturdy finances, steady cash flows and strong brands enable them to hold up well.
Symphony, which helps companies like Gatorade and Hershey's manage their web business, is doubling down on its logistics services, by helping these brands enable faster shipping.
These products will help brands enable omni-channel retailing across all major marketplaces, while also offering traditional programmatic benefits such as a dynamic optimization engine and plug-and-play integration with multiple first- and third-party data sources for better targeting, personalization and optimization.
An invited audience joined industry experts to debate the risks and creative opportunities for luxury brands enabled by digital technology.
First, templates promote coherent application branding, enabling content producers to define and follow the same hypermedia-application pattern.
The study contributes to the literature on tourism by proposing the concept of performative place branding, enabling a more creative, hybrid, and open-ended consideration of the relationship between tourist places and place branding.
