In particular, the brand emphasized that its ingredients — corn, oil and salt — were natural, as consumers became more focused on the content and calories of packaged snacks.
The more Brand emphasized the good news about a majority, the more momentum he gained for raising the standards aimed at a minority.
Ali Hewson, who directs the ethical brand, emphasized the tension between bedroom and street, while the designer Sharon Wauchob said she was focusing on the importance of the iconic, whether it was images of femininity or a downtown feeling.
Apple's marketing line with its new Beats brand emphasizes sound quality, and otherwise presents the products that were already available on its store in newly organized categories.
In most countries, the brand emphasizes sex-appeal.
New brands emphasize packaging for people who want lightweight, portable and easily consumed wine.
This result suggests that, although many fashion brands emphasize the environmental aspects of their sustainable management (e.g., use of environmentally sustainable fiber) in their sustainability marketing communication, environmental sustainability as a single factor alone may not necessarily elicit positive brand relationships such as brand trust or brand loyalty.
That part of its plan seems to be counterintuitive — perhaps a calculation that the value to its brand of emphasizing the use of its outdoor gear outweighs the value of sales in its stores or online.
That part of its plan seems to be counterintuitive perhaps a calculation that the value to its brand of emphasizing the use of its outdoor gear outweighs the value of sales in its stores or online.
Now, in a sign of the times, the company is offering deeper discounts, adding lower-priced store brands and emphasizing value in its advertising.
