"brand effectiveness" is a correct and usable phrase in written English.
You could use it in any context where you are referring to the effectiveness or success rate of a brand, its products or services, etc. For example: Most companies strive to measure their brand effectiveness through extensive marketing research.
It belongs to a time when brand effectiveness is everything.
In advergames, marketers typically use a brand execution strategy of enacting the game rules and embedding the targeted brands in these rules to achieve the brand effectiveness.
A similar study, involving a much larger sample of 40 campaigns from 30 major advertisers on Financial Times over the past two years, shows that the longer an ad is available for viewing on screen, the higher the impact on brand effectiveness (brand awareness, brand association, and brand consideration).
After all, lack of engagement limits brand leadership effectiveness and ultimately the bottom line.
Because of possible differences between generics and name brands, compare effectiveness and any adverse reactions.
Partnerships maintain UNICEF's integrity and independence and protect the organisation's brand; Cost-effectiveness.
"Mifeprex," she said, referring to the drug's brand name, "has effectiveness.
Competitive intangibles are the source of operational performance, short-term results, competitive advantage, brand value, and effectiveness within every organization.
I was joined by a group of savvy marketers from Diageo, EuroRSCG and Chevrolet to discuss global brand roll-out effectiveness.
As elements of satisfaction within the scope of electronic banking, Kumbhar (2011) referred to "perceived value, brand perception, cost effectiveness, ease of use, convenience, problem handling, security/assurance, responsiveness, contact facilities, system availability, fulfillment, efficiency and compensation".
Food and household goods companies spend about $5 billion a year on syndicated and custom market research, testing product ideas, measuring the strength of brands, plumbing the effectiveness of ad campaigns and assessing consumer attitudes.
