Sentence examples for brand diversification from inspiring English sources

Wide ranging brand diversification has encompassed Tartar Control Duff and Duff Stout - "The beer that made Ireland famous".

Standard & Poor's, however, maintained its BBB/A-2 rating, arguing in a research note that "the additional risk arising from Imperial's higher debt levels would be partially mitigated by the enlarged group's improved geographical and brand diversification".

He goes from his childhood penis wart that was so revolting that the man weeing next to him in a public toilet almost threw up ("it was the stench of dying flesh"), to digital media and brand diversification, to the furniture designer Joe Colombo, who died the day he was born.

That kind of brand diversification is one reason she's fully embraced the social Web, where she has 828,000 followers on Twitter and a Facebook page that features her must-haves (shoes, handbags, jewelry) and must-gives.

And like every successful brand, geographical diversification fulfills a need.

With the brand's diversification into myriad market niches and experimentation with often distracting electronic "enhancements", the focus on the driving experience may, at such a time in the company's history, seem anachronistic.

Brand extension and diversification into new areas of business would be "paramount", he added.

For example, Santander recently ran an advertising campaign in international media outlets with the slogan "A strong global brand," underlining its diversification and the small portion, just 12 percent, of first-half profit that came from its Spanish consumer banking business.

In summary, the European chocolate industry is important and this paper had opened the door to future research on how brands currently position their products worldwide; namely, through product diversification, branding, marketing mix, ownership control, with management responsibilities making decisions by exploiting resources available, and identified specific-advantages (internationalisation).

Wrigley executives said the deal added strong bubble gum brands, provided more diversification into both chewy and hard candies and further expanded Wrigley's offerings in Europe, China and India.

Tax preparer H&R Block is looking to a former executive of McDonald's for brand-building and diversification expertise.