Sentence examples for brand distinctiveness from inspiring English sources
The paper examines the relationships among brand distinctiveness, design innovation and brand performance of furniture manufacturers and the mediating effect of design innovation between brand distinctiveness and brand performance.
Statistical evidence was found to confirm only functional innovation as one of the dimensions of design innovation that fully mediates the relationship between brand distinctiveness and brand performance.
A 49-item questionnaire which consists of brand distinctiveness, design innovation and brand performance were carried out to investigate the relations among these variables.
The paper researches the role of innovation-in a twofold perspective: innovation in product design innovation on brand performance, and as a mediator between brand distinctiveness and brand performance.
"They are trying to ensure synergies and that the brand retains its distinctiveness," said Peter Wells, co-director of the Center for Automotive Industry Research at Cardiff University.
It bungled efforts in the 1980s to cut costs by sharing the underpinnings of its cars across different brands, blurring their distinctiveness.
"It's about cheering up the core users without making them feel that the brand is losing its distinctiveness".
The S4C service must retain its brand identity and editorial distinctiveness, as well as its special relationship with the independent production sector in Wales.
Distinctiveness and branding in higher education Higher education institutions will struggle in the marketplace unless they stand out from competitors and make sense to stakeholders.
It includes a session on social media, 13 June, Birmingham and 20 September, London Distinctiveness and branding in higher education Higher education institutions will struggle in the marketplace unless they stand out from competitors and make sense to stakeholders.
Verdict: One of Whittingdale's favourite words, the white paper references "distinct" or "distinctiveness" 50 times.
