Sentence examples for brand differentiation from inspiring English sources

"It's all sugar water, but they compete on brand differentiation".

While in-house approaches to certification give a business greater oversight and brand differentiation, critics argue it may reduce transparency.

"A revised strategy which prioritises investment in product lines, product cost reduction and brand differentiation is desperately needed".

"In terms of brand differentiation versus the private label and our other competitors, we weren't doing the brand justice," Ms. Shevack said.

In fact, the services will be so similar, said Sirius's chairman, David Margolese, "the only thing that will distinguish them is brand differentiation".

"The bed will put us on the map in terms of brand differentiation," Mr. Gullaksen predicted confidently last week in a conversation at the Waldorf-Astoria Hotel iNew Yorkrk during a hotel-industry investment conference.

But some of ATK's ammo-brand differentiation sounds more akin to the sort of image making many people associate with, say, energy drinks or deodorants.

A Smart USA spokesman, Rick Bourgoise, said in a telephone conversation that the new car's design renderings "did not come out of Daimler," signaling a deeper brand-differentiation strategy between Smart's United States and European operations.

gauged 13,000 brands in differentiation (what makes brands unique), relevance (whether brands have meaning), esteem (how highly a brand is. regarded) and knowledge (how intimately a brand is known).

Admittedly it's not a bad strategy for a high street brand where differentiation is difficult; and at least it's consistent.

Over recent years, design has become a strategic asset in brand equity, differentiation, and product quality for many companies.