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Renamed the Packard Motor Car Company in 1902, the brand developed a following of wealthy buyers.
The brand developed a microsite for the line and contest, promoting it with banner ads on other Web sites.
Ugg Australia, the popular boot brand, developed a full enforcement program after it realized how prevalent copies of its boots were.
It was always going to be interesting to see how the marriage of Galliano's flamboyant romanticism and the conceptual abstraction of the Margiela brand developed from the couture collection shown in London in January.
Several months later, it sent out a press release, naming the concept: "Scion, which means 'descendant of a notable family,' is a multi-faceted lifestyle brand developed in response to the boom in social clubs and the 'we' economy".
Private-label offerings seem to be one way to change that, and the Mary-Kate and Ashley clothing brand developed by Wal-Mart, as well as the No Boundaries cosmetics, are aimed squarely at preteen and teenage girls.
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This helped the brand develop a different kind of image — one with the outdoors and adventure — which can be appealing to millennials.
Mrs. Brown, 30, works in New York in the merchandising department at Jack Spade, the men's wear brand, developing business plans for clothing lines.
Since joining Louis Vuitton, Mr. Barbasini and Mr. Navas have helped the brand develop its Tambour Minute Repeater, a complicated chiming watch that has won respect from fans of horology for its technical quality and appealing aesthetics.
While the database plays a huge part in how the brand develops its formulations, there is also an important human aspect to what they do.
The Grammy-nominated rapper is not only designing a collection of sneakers -- like fellow musician Alicia Keys' line for the company -- he's also helping the brand develop programs designed to keep kids off the streets.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com